Historic Jeddah: A blend of heritage and luxury for the weekend.

Jeddah’s historic district experienced a vibrant revival over the weekend, teeming with visitors and families in a scene reminiscent of traditional Ramadan atmospheres, reaffirming its position as a vital cultural and tourism hub during the holy month.

Large numbers flocked to the alleyways of “Al-Balad” to enjoy distinctive events organized by “Benchmark,” which blended authentic traditions with interactive experiences and cultural activities, reflecting the region’s originality and deep social identity.

At the heart of the historic area, specifically at “Bab Jadid” (New Gate), young men and women welcomed visitors with authentic Hijazi phrases and welcoming chants, saying: “Welcome to you, you have illuminated and honored us, and your presence has delighted us. Blessings upon the beloved, and may your hearts be good. Sing with us, sing with us, and you are the best people we have. Ramadan Kareem and may you be well every year, and may Ramadan bring us together again in Historic Jeddah.” This transformed the visit into a human and spiritual encounter that reinforces the values of love and harmony associated with Ramadan.

Meanwhile, the exclusive strategic sponsor announced a lucky winner of a luxury car in a draw, as part of its "#YourStepToYourHome" campaign launched from its pavilion at “Bab Jadid,” amidst significant celebration and engagement reflecting the initiative’s popularity.

The company stated that the draw is part of a comprehensive incentive program aimed at encouraging a culture of homeownership, linking Ramadan events to tangible opportunities to achieve the dream of owning a home, and confirming the continuation of draws and valuable prizes to enhance participation and build a database of interested customers.